How might you change this title tag to optimize it further? Change or Perish. Google has made this easy by giving you tips on how to create good descriptions. Here are the two most important:. How exactly can an app boost your SEO?
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Google is now indexing apps on Google search with Firebase App Indexing. When people are searching for keywords in your niche, they could find your app, and that creates some juicy SEO. But back to the main point—you can see the benefits of having a high-ranking app on Google. Although latent semantic indexing LSI is very powerful, not very many sites are using it. LSI is the process search engines use to find related keywords in addition to your main keywords.
In other words, LSI finds synonyms for keywords. In this case, if your site has excess code, search engines will take longer to crawl your site, which is bad. Your code should be as lightweight as possible. This will also help your page load time, and a faster load time means better SEO.
1. Get to know your customer
People are hungry for knowledge. Answers and Quora.
Infographics pack a huge SEO punch. At Kissmetrics, we used infographics to generate over 2 million visitors and 41, backlinks. And our infographic strategy is still flourishing:. For your infographics to be super powerful, you need two things: great design and great content. Lots of people do, and guess what? I also recommend coupling your infographic with at least 2, words of high-quality content. So, how successful was this concept? Not too bad for one infographic.
When I started out in the SEO world, I would manually build links, and it would take me months, if not years, to see good increases in rankings because my sites lacked links from authority sites. But one day, I launched a site in the podcast space, and it got covered by sites like TechCrunch. Within weeks of the coverage, the site started to rank on page 1 for competitive terms in the podcast space. It was then that I realized the power of press.
From then on, I always got press for each of my companies, which helped them rank higher and faster. So, how do you get press?
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A simple way is to pay a PR agency like PR Serve , who has a performance-based pay model, allowing you to pay it only when it gets you press. A cheaper way to get press is to build relationships with reporters. By continually helping them out with their stories and giving them feedback, you will increase your chances of them eventually being interested in covering your company.
Or, if you want to go for the cold approach, which is harder but still works, you can always follow this PR email pitch template. Every time someone interviews you, chances are they will link to your website.
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The links will be fairly relevant too as the linking web page will typically talk about your story or what your company does. During the early days of my entrepreneurial career, I would continually email two to four bloggers a day who interviewed other people in my space to ask them if they wanted to interview me.
Most of them ignored my email or said no, but then I quickly learned that if I emailed them with feedback on their other interviews, they were more likely to agree to interview me. For example, if Mixergy did an interview with your competitor, you could email them with your feedback on the interview. You could tell them that the interview was great but also highlight the points with which you disagreed. You would then end the email by asking if they want you to come on the show for an interview.
There are hundreds of thousands of blogs that are willing to link to you if you make a good case. One related niche is home buying and owning, which has a different audience from your typical home decor enthusiasts.
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You could write about how home decor could add value to your home. In fact, that turns out to be a good long-tail phrase:. Start by thinking of as many related niches as you can, then generate as many ways as possible to add value to those niches. Brian Dean did a great case study of this exact idea. However, he created a high quality infographic on an interesting topic: how bugs can help you defeat garden pests. That infographic got picked up by a few prominent blogs:.
And you can do this in every niche by focusing on exciting benefits and surprises instead of the boring parts. Turn the boring parts into an important element of a story, but not the main focus. After Mike reached out to sites in that related niche, he was able to get over 60 referring domains and hundreds of links:. On top of that, he got over 2, views from referral traffic in the short term. I know this is difficult and requires some thinking, so let me give you another example: Blendtec.
There are a lot of different types of links you can get such as blog roll links, homepage links, links from blog posts, directory links, educational links, footer links, etc. SEOs have a tendency to build only one, instead of each, of these types of links.
Instead, you need to get links to your site from blogs, directories, and sometimes from the homepages of other sites. Just make sure whatever links you are building are also relevant as those links tend to have the biggest impact. For example, with Quick Sprout, I have a variety of sites linking to me. Here is an example of a news site link , a sidebar link from a popular blog , a link within a blog post, and a link from an educational website, all linking to my site.
This allows you to edit the info on your business, verify contact info, add images, monitor reviews, and more. This can give you a huge advantage over competitors who fail to capitalize on this powerful resource. You may not have thought of Google News as a traffic source, but consider my point. To get into Google news requires perseverance, honest reporting, cutting-edge articles, and regular updates. I spent about a decade cultivating my personal brand. I then used that personal brand to boost traffic and generate high-converting leads, creating several multi-million dollar businesses.
Join LinkedIn groups, and reach out to other sites in your niche that could benefit from your guest authorship or input. Start answering questions and helping users. Do not promote your business or link to your website. Whatever you do, be polite, and write factual helpful information. You may have heard that influencer marketing is dead, but I can guarantee you that if any influencer links to your post, a swarm of traffic will follow.
Now, you cannot overtly approach an influencer and request that person to promote your content. Influencers receive hundreds of content promotion requests every month. They can spot one from a distance. It looks like he tweets often, and some of his tweets are about formal fashion in different seasons he has 3, followers. That gave me an idea—a content strategy that can be endorsed by many influencers with a gazillion followers.
What I have given you is just an example. Content marketing, right? In other words, it is a better investment than content marketing. The key with releasing free tools that generate thousands of visitors and links is for you to create something that is easy to use and is high in demand.
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